Tariffs, Tumbling Markets & Long-Term Thinking: A Buffett-Inspired Guide for Investors

David Treece, MBA, AIF®, CLTC® |
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In times like these—when headlines scream, markets swing wildly, and everyone seems to be either panicking or speculating—it’s easy to get caught in the emotional storm of investing. The recent resurgence of tariffs and trade tensions under President Trump’s policies has reignited market volatility, leading many to ask: What should I be doing right now with my investments?

Let’s take a breath. And then let’s turn to Warren Buffett.

“Be fearful when others are greedy and greedy when others are fearful.”

Buffett’s timeless wisdom reminds us that emotional extremes in the market often create opportunities—but only for those who keep a level head. He also famously said:

“Rule No. 1: Never lose money.
Rule No. 2: Never forget Rule No. 1.”

While that may sound simplistic on the surface, what he’s really getting at is the importance of capital preservation and rational decision-making—especially when fear is driving the narrative.

The Power of Contrarian Thinking

When Buffett encourages being “greedy when others are fearful,” he’s not just referring to buying low. He’s endorsing contrarian thinking—the ability to stay focused when the crowd is running on emotion. That principle is more valuable than ever today.

Just look at search trends. Interest in the term “tariff” recently spiked again as markets responded to the latest headlines around trade policy. The more people search, the more the cycle of emotional reaction grows. But does that mean the fundamentals have suddenly changed? Or just the sentiment?

We don’t know exactly what the markets will do over the next 12 months. If you want that answer, ask again in February 2026. What we do know is that overreacting to short-term headlines can undermine the long-term plans you’ve worked so hard to build.

What You Can Do Right Now

While it’s tempting to try to predict or time the market, your energy is far better spent focusing on what you can control:

  • Are your investments aligned with your risk tolerance and goals?
  • Are you protected against significant downturns or liquidity needs?
  • Have you coordinated your strategy with your legal, tax, and insurance advisors?

If the answer to any of these is “I’m not sure,” it’s time to review your plan.

Team Treece is here to help you build or reinforce a strategy that’s built to weather uncertainty—not just react to it. Whether you’re concerned about tariffs, interest rates, or inflation, we’re ready to have that conversation and help you respond—not react—to market conditions.

Stay Grounded, Stay Focused

Volatility is normal. Extremes are emotional. But your investment plan should be neither.

So, the next time you hear that markets are “tumbling” or see a chart that makes your heart race, ask yourself: Is this fear or fact? Then call us. Because a calm, disciplined approach—rooted in your long-term goals—is how real wealth is preserved.

Let’s Talk Strategy

If you’re seeing signs of emotional extremes in the market or just want to revisit your current plan, schedule a check-in with us. We’re here to make sure your strategy is solid—no matter what comes next.

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